When most people start thinking about investing in property, the first things that usually come to mind are:
And while all of those are important questions, they are not where you should start.
In fact, jumping into property investing without doing this one thing is a big reason why so many people never build a successful portfolio.
So what is it?
I’m not talking about vague ideas like "financial freedom" or "I want passive income someday."
I mean getting crystal clear on:
When you don’t have a clear goal, every property looks like a maybe. You are left reacting to the market instead of choosing what fits your strategy. That’s how people end up with the wrong property, in the wrong suburb, for the wrong reasons.
Worse? It can completely stall your progress.
I’ve seen it over and over again. Someone buys a flashy new apartment or follows the next "hotspot" and suddenly they’re stuck. Their borrowing capacity is gone, the rent doesn’t cover the costs, and the growth is slower than expected.
All because they didn’t begin with the end in mind.
You don’t just buy property to have property. You buy it to create something:
That’s why it is critical to know your "why" from the start. It shapes what you buy, where you buy, and how you structure everything.
Without that, you are gambling.
Before you open realestate.com.au or speak to a mortgage broker, take time to get clear on:
That is where the real journey starts.
In my free 6-part video series, I walk you through this and five more essential steps to investing smarter. From goal setting to data analysis, negotiation, due diligence and more.
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